Selling a Home

If you are thinking of selling your home, chances are you're caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. Remember, we're here to help you with any of your needs. Call or email us today!


Setting the Listing Price

In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from us, or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:


  • If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area. You may have told your REALTOR® to "Bring me any offer. Frankly, I’d take less." But in that list of houses, yours simply looks too expensive to be considered.
  • If you price too low, you'll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.

NOTE: Never say "asking" price, which implies you don't expect to get it.

To determine the proper list price, contact me today and I'll provide you with the following professional services:

  • Furnishing comparable sales.
  • Analyzing market conditions.
  • Helping to determine offering incentives.
  • Estimating your net proceeds.

Using Comparable Sales

No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in your neighborhood like yours.

Also we can furnish data on sale figures for those "comps", and analyze them for a suggested listing price. The decision about how much to ask, though, is always yours. The list of comparable sales we bring to you, along with data about other houses in your neighborhood presently on the market, is used for a "Comparative Market Analysis (CMA)." To help in estimating a possible sale price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.

This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee while the CMA is provided by us and may include properties currently listed for sale and those currently pending sale.

In the normal home sale, a CMA is probably enough to let you set a proper price. A formal written appraisal (which may cost a few hundred dollars) can be useful if you have unique property, if there hasn't been much activity in your area recently, if co-owners disagree about price, and any other circumstance that makes it difficult to put a value on your home.


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Commission Savings Disclaimers on Advertising

Listing Fee

Listing fee is subject to minimum, of $5,500.00 or 1.5% whichever is greater. Buyer’s agent fee not included. For example, if the buyer’s agent fee is 2.5%, a seller who pays a 1.5% listing fee will pay a total fee of 4%. Listing fee increased by 1% of sale price if buyer is unrepresented. Listing fee and minimums subject to change.

Sell for a 1% listing fee only if you also buy property within 365 days of closing on your CityMark Realty listing with Nick Redford. If you sell first, you are initially charged a 1.5% listing fee and then you are credited for the 0.5%  when you purchase your next home.  The  .5% from the sale credit, will be added as a credit to your new home purchase in the closing costs at the close of escrow on the next San Diego home purchase, by the Nick Redford at CityMark Realty. 



**Estimated CityMark Realty Refund amount not guaranteed. CityMark Realty Refund amount may vary according to purchase price, prevailing market conditions, and other factors.

CityMark Realty Rebate/Credit is subject to adjustment or cancellation if the commission received by CityMark Realty from the cooperating broker is 1% or less of the property sale price or $6,500 (whichever is greater), if the commission amount provided to CityMark Realty changes after the signing of a buyer's agency agreement or must be shared with additional parties, if the subject home is purchased as a short sale, or if CityMark is prohibited from distributing the CityMark Refund. Lender approval is required for commission credit. In some circumstances buyer’s lender or other parties to the transaction may not allow buyer to receive a credit and CityMark cannot guarantee that all lenders will allow 100% distribution of the CityMark Refund. As a result, CityMark Realty strongly recommends that buyers discuss with their lenders and other parties to the transaction, in advance, the anticipated receipt of the CityMark Realty Credit. Unless agreed to in writing by CityMark, CityMark will only issue a credit to the person(s) and/or entity listed on the settlement statement at the closing of a transaction, regardless of whether such person(s) and/or entity are the buyer. Subject to these limitations and where allowed, the CityMark credit will be provided at through closing costs on the next purchase.



For a list of terms please visit the real estate glossary .

Nick Redford

DRE #01873707 Mobile: 858-771-6425

CityMark Realty

3814 Park Blvd
San Diego, CA 92103